Home > Blogs > All about the Angikaar Campaign - What is it, How Does it Work, Benefits & More

  • A+
  • A-

All about the Angikaar Campaign - What is it, How Does it Work, Benefits & More

All about the Angikaar Campaign - What is it, How Does it Work, Benefits & More

The Ministry of Housing and Urban Affairs MoHUA launched the Angikaar campaign in August 2019. Let's take a closer look at what it is, who can benefit from it and other vital details about this awareness campaign.

What is it

This campaign aims to bring the beneficiaries of the Pradhan Mantri Awas Yojana PMAY under the fold of other Central Government Schemes like Ayushman Bharat Health Insurance Scheme, and Pradhan Mantri Ujjwala Yojana LPG Gas Connection Scheme. The Angikaar Campaign was officially rolled out on October 2nd, 2019, to commemorate the 150th birth anniversary of Father of Nation, Mahatma Gandhi.

The Mission of the Angikaar Campaign

The MoHUA, via its flagship mission, PMAY, offers Central assistance to States and Union territories to address the affordable housing needs of eligible beneficiaries in the urban areas. The aim of this mission is "To provide pucca housing for all by 2022, with basic amenities like toilet, running water, electricity, and kitchen."

So far, the MoHUA has approved around 85,00,000 houses, of which 26,00,000 houses are completed. With the Angikaar campaign, the MoHUA aims to provide eligible beneficiaries, not just with housing but also address their various pressing lifestyle challenges like cleanliness, hygiene, and sanitation. By adopting the practices of the campaign, beneficiaries will learn the best methods to maintain their new homes and enjoy several amenities and essential civic services.

How does it work

The three-month campaign is done via several IEC Information, Education, and Communication activities at the city and ward level. The campaign is conducted across 2800 ULBs urban local bodies, where 26 lakh houses have already been constructed under the PMAY - Urban U.

The various activities conducted under the Angikaar campaign include street plays, distribution of leaflets, posters, puppet shows, rallies, school awareness programs via workshops, competitions, vehicle announcements, health camps, pledge, plantation drives and more.

Who benefits from the campaign

The beneficiaries of the Angikaar Campaign are home buyers who have purchased, or are in the process of their home construction, or plan to buy an affordable home under the PMAY-U.

What are the benefits of the Angikaar Campaign

  • Pradhan Mantri Ujjwala Yojana As part of the Angikaar Campaign, under the Ujjwala scheme, the beneficiaries of PMAY-U can shift to a smoke-free kitchen for better health. Under this scheme, eligible women can avail subsidised LPG connections, thereby freeing them from the drudgery of collecting firewood and cooking in an unhealthy, smoke-filled kitchen.
  • Ayushman Bharat Also known as the Pradhan Mantri Jan Arogya Yojana PMJAY, it's a scheme that offers free healthcare facilities for eligible citizens at empanelled hospitals. As part of the Angikaar Campaign, PMAY-U beneficiaries will be enrolled for Ayushman Bharat, based on their eligibility.
  • Swachh Bharat Mission The Angikaar campaign also educates PMAY-U beneficiaries on waste segregation wet wastes in green bins and dry waste in blue containers to help them keep their homes and communities clean.
  • Water Conservation Beneficiaries will also be taught how to harvest rainwater and conserve water by reusing it.
  • Tree Plantation The Angikaar campaign will also conduct several tree plantations drives both at the ward level as well as city level.
  • Energy Conservation Beneficiaries will be encouraged to switch to energy-efficient LED bulbs and other solar energy devices. Health and Hygiene The campaign will create awareness about personal hygiene and the benefits of staying fit.
  • Environment Protection Beneficiaries will be educated on how to avoid single-use plastic while adopting the four Rs Refuse, Reduce, Reuse, and Recycle.


What is the Expected Outcome

Through the campaign, the government aims to create change from the grass-root level and help families in the lower levels of the economy adopt a healthier, cleaner, and happier lifestyle.


related Tags