We supported the Government’s Angikaar campaign for social behaviour change focusing on issues such as water & energy conservation, waste management, health, sanitation and hygiene for beneficiaries of PMAY (U) across different parts of India. As a part of this campaign, we undertook various health and awareness initiatives through community mobilisation.
We organised Home loan Mela across four different locations to reach out to our prospects in a much easier and faster manner. On-the-spot approval facility was offered on pre-approved projects to maximise the impact and optimise lead generation.
The Company organised a Home Loan Mela at Bhavnagar, Gujarat on the 71st Republic Day of India. The mela was targeted to extend the benefits of on-the-spot approval to the Bhavnagar Municipal Corporation (BMC) flat allottees. We also conducted various Information, Education and Communication (IEC) activities to spread awareness. A second phase of Bhavnagar Home Loan Mela was also organised to extend the benefits and enhance conversion rate.
We organised a campaign for school students to help them learn the importance of eco-friendly ways of living to conserve and protect the planet. Topics covered were recycling, waste management, minimising pollution, making school a greener place and pledge for sustainability.
We continued to spearhead various brand awareness campaigns such as wall painting to increase impact and reach out to potential customers across tier II and tier III cities. The display makes customers aware of our affordable loan offerings which suits their credit needs. The campaign enabled us to connect with aspiring homeowners and make a difference to their lives.